Proactive Customer Service Operations
Building a better customer experience with Proactive Service Operations: A use case in Network Operations
In the digital age, customer service has evolved from merely resolving issues to anticipating them. Proactive customer service uses customer-interaction data and automation tools to recommend products, solve problems, and personalise the customer experience - setting brands apart in a competitive market. In this study, we’ll look at the role of Customer Service Operations, and how businesses can bring the power of ServiceNow to the customer experience.